Hospitality Management & Advisory

The Vogue
by HBA Management

A UAE-based hospitality platform built on 36+ years of founder-led international operational experience.

Consult With Us Explore Services

36+

Years Experience

6+

Countries Operated

$400M+

Annual Turnover

4,750+

Rooms in Portfolio

Luxury Hotel Interior

Company Overview

Founder-led hospitality management for owners, investors, and hotel assets.

The Vogue Management is a UAE-based hospitality management and advisory company focused on enhancing operational performance, guest experience, and asset profitability.

A new company, built on the proven international career of Founder & CEO Hedi Ben Aissa across luxury resorts, all-inclusive destinations, multi-property leadership, and hotel turnarounds.

Our Core Values

01
Owner Value First.
02
Guest Experience Always.
03
Profitability with Discipline.

Core Services

A complete management and advisory platform.

Tailored strategies for hospitality assets across every stage of the lifecycle.

Luxury hotel and resort management

Hotel & Resort Management

Full operational supervision, owner reporting, team leadership, and performance delivery.

Luxury food and beverage concept

Food & Beverage Concept

All-inclusive models, restaurant concepts, non-room revenue, and guest spend growth.

Hotel pre-opening and repositioning

Pre-Opening & Repositioning

Opening plans, SOPs, recruitment, training, concept alignment, and market relaunch.

Luxury hospitality sales and marketing

Sales & Marketing

Brand positioning, digital marketing, business development, and market share recovery.

Hotel revenue and profitability strategy

Revenue & Profitability

ADR, RevPAR, GOPPAR, distribution, cost controls, & commercial strategy.

Luxury hospitality asset enhancement

Asset Enhancement

Operational audits, owner representation, turnaround plans, and value creation roadmaps.

Hedi Ben Aissa
Founder & CEO

Leadership

Hedi Ben Aissa

The company is built on a proven international leadership record.

A global hospitality executive with leadership across luxury resorts, all-inclusive concepts, multi-property portfolios, and large-scale hotel operations. Fluent in nine languages with strong experience in owner relations, full P&L accountability, turnarounds, pre-openings, and brand value creation.

Core Specialties

Repositioning Revenue Growth Cost Optimisation F&B Concepts Guest Satisfaction
90%+
Guest Satisfaction
5000+
Employees Mentored
30%+
Opex Reduction
25%+
Non-Room Rev Growth

*Figures reflect assets managed prior to establishing The Vogue Management.

Our Process

Operating Philosophy

A transparent management approach combining hotelier instincts, investor discipline, and practical execution on the ground.

01

Diagnose

Understand the asset, market, team, owner goals, and financial leakage points.

02

Stabilise

Improve operations, service quality, cost discipline, reporting, and team alignment.

03

Optimise

Enhance revenue, F&B spend, distribution, guest satisfaction, and brand positioning.

04

Scale

Create long-term value through systems, talent, partnerships, and standards.

Case Studies & Assets

Selected Operating Experience

*Experience reframed with context, scope, and outcomes.

Resort
The Gambia

Resort Turnaround

Challenge: Cost pressure & need for stronger ancillary revenues.

Action: Operating cost controls, new F&B/golf concepts.

30% OPEX reduction, 25% non-room rev growth

Resort
Egypt

Multi-Property Portfolio

Scope: CEO leadership of 5-star all-inclusive resorts (1,580+ rooms, $200M+ turnover).

Action: Growth strategy, acquisitions, and rebranding.

Improved RevPAR & platform performance

Resort
Bangladesh

Large Resort Leadership

Scope: Group GM overseeing 494-room 5-star resort & major water park.

Action: Operational discipline, revenue initiatives, F&B innovation.

Active asset enhancement & aligned performance

Selected Hospitality Assets

Sea Pearl Beach Resort & Spa, Bangladesh The Kairaba Hotel, Gambia Labranda Royal Makadi, Egypt Club Resort Atlantis, Turkey

Operating Markets Include

Belgium • France • Germany • Egypt • Turkey • The Gambia • Tunisia • Bangladesh

Full Management Agreement
Pre-opening & Technical Services
Advisory / Consultancy Mandate
Revenue or Performance Support

Engagement & Delivery

Flexible structures supported by founder leadership.

The Vogue Management is led directly by Founder & CEO Hedi Ben Aissa and supported by a flexible specialist network appointed according to each project.

Operations
Revenue Management
F&B Concepts
HR & Training
Finance & Assets
Sales & Marketing
Engineering
Digital Systems